Outline

1. 
   
   
   
   

    Highlighted area is new stuff

   
   
   

   1. Hook
      1. Stat on how many people have purchased an Alexa.
      2. And How many people viewed that first commercial
      3. or how much a commercial for super bowl will cost
      4. 
         
      
      

   
   
2. Purpose Was effective
3. Body
1. Main points
1. Kept audience engaged
1. making it comical
2. the actors the chose
3. the setting
2. memorable
1. by keep saying the word Alexa
2. by making fun of what is going  on,
1. the grilled cheese the professional chef laughed at him
3. give so many scene to keep the audience interested to keep paying attention
4. in the commercial you see Amazon in the background, so people can find where to purchase one
4.  
   To promote a new electronic that talks to you
5. 1. The author did it in a way that involves the app visually
   2. Has many people try to be alexa
      1. But there can be only one Alexa
         1. There are now different forms of alexa
         2. Reason why at the end it says “I’ll take it from here”
6. Memorable
   1. This commercial was meant to be memorable because of the humor
   2. The people in the commercial are meant to make people enjoy it and remember that Alex relates to well-known people
      1. It makes the commercial stick out more, by not having random actors.
   3. The author gives many different scenes to keep the audience engaged and watching
      1. Instead of just one place and it gets boring
   4. By constantly saying Alexa.
      1. This makes the audience hear the word Alexa and think of the commercial
         1. Being repetitive makes a person remember a certain thing
7. Humor
   1. The author gets characters who are funny to make the audience laugh
   2. The author makes it comical by having one actor ask Alex to do something and a different person answering
      1. Ex: the guy talking about cooking, he ends up talking to a professional chef
      2. When guy ask to play county, cardi B starts playing her rap
   3. The author uses comic relief to have the audience laugh
      1. This helps the audience remember the commercial
   4. He uses a technique
   5. The technique the author uses can be considered risky
      1. He portrays Alexa to never answer correctly and not be there.
      2. People may think Alexa does not work all the time
         1. But at the end Alexa comes back and said she will take it from here.
         2. This is meant for recurrence
8. Details
   1. In the background you see the sign amazon
      1. That is where a person can get the item
9. Characters

1. Gordon Ramsay

1. Professional chef
   1. Working out outside when trying to be Alexa

2. Cardi B

1. Rapper
   1. Getting ready in her room when trying to be alexa

3. Rebel Wilson

1. Actress
   1. In the bath when trying to be alexa

4. Anthony Hopkins

1. actor

5. JB Smoove

1. Actor writer and comedian

6. Leslie Jones

1. Comedian actress
1. The characters were used so everyone from every audience would understand and know someone in the commercial
1. Setting
   1. First aired on super bowl Sunday on the 4^th quarter
   2. Over 111 million people watch super bowl
      1. Having a bunch of different actors, all the audience can easily connect and recognize a character
2. Author
   1. The author did a good job getting his point to promote Alexa
      1. He used great actors
      2. Made the commercial funny
      3. Made it so people would remember it
3. Ending
   1. You hear Alexa’s voice and she says “ill take it from here”
      1. This is meant to show who she is and how she works