Outline

1. 
   
   
   
   

    Highlighted area is new stuff

   
   
   

   1. Hook
      1. Stat on how many people have purchased an Alexa.
      2. And How many people viewed that first commercial
      3. or how much a commercial for super bowl will cost
      4. 
         
      
      

   
   
2. Purpose Was effective
3. Body
1. Main points
1. Kept audience engaged
1. making it comical
2. the actors the chose
3. the setting
2. memorable
1. by keep saying the word Alexa
2. by making fun of what is going  on,
1. the grilled cheese the professional chef laughed at him
3. give so many scene to keep the audience interested to keep paying attention
4. in the commercial you see Amazon in the background, so people can find where to purchase one
4.  
   To promote a new electronic that talks to you
5. 1. The author did it in a way that involves the app visually
   2. Has many people try to be alexa
      1. But there can be only one Alexa
         1. There are now different forms of alexa
         2. Reason why at the end it says “I’ll take it from here”
6. Memorable
   1. This commercial was meant to be memorable because of the humor
   2. The people in the commercial are meant to make people enjoy it and remember that Alex relates to well-known people
      1. It makes the commercial stick out more, by not having random actors.
   3. The author gives many different scenes to keep the audience engaged and watching
      1. Instead of just one place and it gets boring
   4. By constantly saying Alexa.
      1. This makes the audience hear the word Alexa and think of the commercial
         1. Being repetitive makes a person remember a certain thing
7. Humor
   1. The author gets characters who are funny to make the audience laugh
   2. The author makes it comical by having one actor ask Alex to do something and a different person answering
      1. Ex: the guy talking about cooking, he ends up talking to a professional chef
      2. When guy ask to play county, cardi B starts playing her rap
   3. The author uses comic relief to have the audience laugh
      1. This helps the audience remember the commercial
   4. He uses a technique
   5. The technique the author uses can be considered risky
      1. He portrays Alexa to never answer correctly and not be there.
      2. People may think Alexa does not work all the time
         1. But at the end Alexa comes back and said she will take it from here.
         2. This is meant for recurrence
8. Details
   1. In the background you see the sign amazon
      1. That is where a person can get the item
9. Characters

1. Gordon Ramsay

1. Professional chef
   1. Working out outside when trying to be Alexa

2. Cardi B

1. Rapper
   1. Getting ready in her room when trying to be alexa

3. Rebel Wilson

1. Actress
   1. In the bath when trying to be alexa

4. Anthony Hopkins

1. actor

5. JB Smoove

1. Actor writer and comedian

6. Leslie Jones

1. Comedian actress
1. The characters were used so everyone from every audience would understand and know someone in the commercial
1. Setting
   1. First aired on super bowl Sunday on the 4^th quarter
   2. Over 111 million people watch super bowl
      1. Having a bunch of different actors, all the audience can easily connect and recognize a character
2. Author
   1. The author did a good job getting his point to promote Alexa
      1. He used great actors
      2. Made the commercial funny
      3. Made it so people would remember it
3. Ending
   1. You hear Alexa’s voice and she says “ill take it from here”
      1. This is meant to show who she is and how she works

Speech

Commercial Speech

https://www.bing.com/videos/search?q=alexa+loses+her+voice+commercial&qpvt=alexa+loses+her+voice+commercial&view=detail&mid=17994B90EF86D2F1F2A217994B90EF86D2F1F2A2&&FORM=VRDGAR

The Alexa loses her voice commercial was released for the super bowl 2018 game, for the fourth quarter of the game.  The purpose of this commercial was to promote the speaker Alexa. The author of the commercial promoted Alexa in a comedically way, by getting famous singers, chefs, and actresses. The super bowl is one of the biggest games of the year, having 111.5 Million viewers. The author got well known people to feature in the commercial to make the audience more engaged, by having someone they know on the screen promote the commercial. The audience of the commercial is made for anyone. Also, why the author got a variety of famous, well known people. This was beneficial because If one person watching did not know Cardi B, they may know the chef, Gordon Ramsey. The author succeeded by putting a variety of well-known people in his commercial. The author of the commercial uses pathos to persuade the audience. The author using feelings in the commercial to get people engaged in the content. The commercial was meant to be comedic, leaving a remembrance of the commercial in the persons head. This shows the author used pathos when creating the commercial. Another way the author had people remember the product was to repeat the product often. In the commercial they always refer to Alexa. This is used to help promote the name, so people remember the name. Alexa is known for helping asset someone with just their voice. In the commercial they demonstrate that a lot with each scene always saying “Alexa can you” and then finish the sentence. This helps the audience understand how Alexa works. The commercial is comical because every time a person ask Alexa to do something the app will never do as they say. This is meant to make the commercial funny, leaving the audience with a laugh. By doing that, it can be a little risky having Alexa not do the commands you ask because it portray to the audience that Alexa does not work correctly, the author purposely did this to make the commercial comical to the audience.  

Comments on my paper

Comments on my paper.

Grading and picking the strengths and weakness group work

1. Political science (A-)
   1. Strengths
      1. Good formatting
      2. The audience was very clear
      3. They were very organized
   2. Weakness
      1. The structure
      2. Too much in the abstract
2. Creative writing(A-)
   1. Strengths
      1. Strong intro
      2. Good conclusion
   2. Weakness
      1. Sub topics don’t relate
      2. Paragraph to paragraph did not flow
3. The role of writing in engineering (B)
   1. Strength
      1. Good APA heading
      2. Good quotes
   2. Weakness
      1. Had grammar errors
      2. Citation is incorrect
4. Writing in the business discipline (B-)
   1. Strength
      1. Good sub topics
      2. Separates academic and nonacademic nicely
   2. Weakness
      1. Bad citations
      2. Bad organization
5. Writing in economics (C)
   1. Strength
      1. Strong academic and nonacademic section
      2. Used a lot of sources
   2. Weakness
      1. Wrong formatting
      2. Not subjective enough
6. Writing in Psychology (D+)
1. Strength
   1. Good ideas
   2. Brain stormed well
2. Weakness
1. Very short
2. Wrong formatting

By Bella Capobianco, Ashley Mitchell, Miranssa Guo

academic papers (3 positives and negatives)

The role of writing in political Science

• Positives
  • Very nice citations
  • Got good info out of interviewing people
  • I liked how the writer organized their writing
• Negatives
  • Starting off with a quote.
  • Not a strong intro
  • The way they explain the quotes

Writing in psychology

• Positives
  • I like how they introduced psych and explained that there are different field
  • Used direct sayings like “uh”
  • The wording flowed
• Negative
  • Don’t underline the title of a book
  • The resources weren’t on a separate page
  • Did not format the paper properly
  • Used personal pronouns

Writing as a creative writer

• Positives
  • Very strong intro
  • Formatting for quotes are correct
  •   Short and simple conclusion
• Negatives
  • Some sub titles are centered some are not
  • Some tops are bolded, and some aren’t
  • Some topics are very short

Writing in economics

• Positives
  • Very strong academic and non academic section
  • Used various sources
  • Introduced academic and non before writing about it
• Negatives
  • Personally I don’t like starting off papers with questions
  • Only talked about what econ is not about the writing in the intro
  • Only really talked about academic and non-academic

 

 

The role of writing in engineering

• Positives
  • Was reaching out to the teacher for help
  • Explained everything they added
  •  
• negatives
  • I like to start off with a good after noon
  • I don’t like how he just said I’m writing to you because…
  • Did not proof read the paper

The role of writing in engineering

• Positives
  • APA heading good with the running header on the first page
  •  Strong intro
  • Good sub topics
• Negative
  • Personally, don’t like starting with quotes
  • Use better word choice
  • Some areas sound repetitive

Writing in the business discipline

• Positives
  • Noticed his flaws
  • Used a running heading
  • Good sub topics
• Negatives
  • Should have quoted “what  a senior would do”
  • I don’t like starting with quotes
  • Formatting was not correct

3 sources

3 Sources

1. Marketing at the interface not Why, but How
   1. file:///C:/Users/isabe/AppData/Local/Microsoft/Windows/INetCache/IE/QVMSN1NQ/40469988.pdf
      1. For my first source, Marketing at the interface not why, but how is a source online. I am planning on interviewing a person who is in my marketing field. I figured getting a source from a marketing journal will help me get a better understanding of the writing, along with my person I interview. I plan on analyses the tone of the journal, along with finding out the type of audiences the writer it talking to. I pan on comparing the similarities and differences between the article and the interview.
2. A study of accounting curricula
   1. https://www.jstor.org/stable/pdf/240333.pdf?refreqid=excelsior%3Ae046a580a17ca662efb02ba4b89cbd55
      1. For my second source, A study of accounting curricula, I plan on analyzing the online article. Along with interviewing someone from the accounting field. I plan on comparing the tone and style of the Marketing article with the accounting earlier. I will get a better understanding of how different fields have a different writing style. I will be able to identify the similarities and difference of the tone of each of the different fields.
3. House hold Finance
   1. https://www.jstor.org/stable/pdf/3874721.pdf?refreqid=excelsior%3Aee1a686946fbf3fbbe1c3059c54cfd22
      1. For my final source, I chose a journal about house hold finance. This article is a nonacademic article. This article is made for any audience. I plan on comparing the style of writing from a nonacademic finance article to an academic article or an interview with a person who works in finance. I will express the differences between an academic and nonacademic writing style by doing this, I will not only understand the writing style and tone of this specific field, I will also understand this difference in tone with a nonacademic and academic piece of writing.
          

Major 1 writting assignment

The first paper for Rhetoric talks about your profession. Students need to meet with people from their specific major and ask questions to benefit their understanding about that major. While meeting with the person of choice, each student is asked to analyze different writings that pertain to that specific field.  By doing so, the students will get a feel how writing varies with different majors. For example, a doctor would write differently than an elementary teacher because of the audience they are presenting to. Each profession has a different style of writing, depending on their specific focus of study.

For this specific assignment, when we interview people, can it be over the phone? 

What are some good starting questions to ask my person?

What day do you recommended starting the interviews?